The 360 degree view allows better application of artificial intelligence to make the users of the CRM system more effective.” … The cost of GDPR compliance is expected to increase the existing budget for information security, CRM and customer experience (CX) in the next three years, Gartner added. Read More

The company said its car insurance offering has been built on three core principles: ensure a fair and transparent insurance process for customers, put them firmly in control of their insurance experience, and use AI and automation to lower costs. Naked is built from the ground up using AI technology, … …

What is the current state of AI-based marketing engagement in 2018? How much of that state is influenced by the maturity of data science and customer experience platforms? The trend that most excites me is the real-time personalization. In this market, buyers are more than halfway through the process … Read …

Evelson points out that the result of this will be that better human-to-machine interactions will influence the pursuit of AI in 2018. Machines will work alongside executives and employees to make decisions, creating better customer experience and engagement. Forrester predictions include: Around 25% … Read More

Banks and financial institutions are continuously exploring new ways to leverage technology to reduce the cost of operations, improve customer experience and speed time to market. Among these challenges, two technology developments stand out in terms of their potential for disruptive innovation. Read More

Content Management is a very broad discipline and encompasses several areas. I find it useful to distinguish between content that helps enhance the customer experience or content that is critical to a business process. Roughly, whether the content is external-facing or internally-oriented. In practice … Read More

… applications of AI in the relatively near future, INTTRA suggested: “One very real, near-term initiative that incorporates AI are chatbots using NLP, or Natural Language Processing.” In this respect, INTTRA is exploring enhancing its cloud solutions with chatbots to further enhance customer experience. Read More

As agency leaders seek to continually improve the federal customer experience, AI-backed technologies will be likely part of a modernization effort that delivers tangible outcomes to both government and citizens—and lays the foundation for the future of government services. The General Services … Read More

“Retailers will be able to make labor savings by eliminating highly repetitive and transactional jobs, but will need to reinvest some of those savings into training associates who can enhance the customer experience,” said Robert Hetu, research director at Gartner. So some of the savings from sacking … Read More

The news comes as the top titans of tech, including Facebook, scramble to boost AI development and research given consumer interest in voice assistant technology and devices tapping AI, as well as drive deeper personalization within the customer experience. The 53-year-old Giannandrea was chief … Read More