Is AI now influencing how customers expect brands to meet their needs? Gary Miles, GM and CMO at Amdocs shares some inputs in this exclusive MarTalk Select interview. Marketing automation has come a long way. But to make the most of its benefits, you have to automate the right processes. …

Nevertheless, none of the companies (Delta, Sears, and Best Buy) officially confirmed that personal information was stolen and was capable identifying the victims. However, to prevent identity theft and money loss that the unsuspecting customers can experience, they urge to check the balance of the … Read More

said my colleague and artificial intelligence expert Kimberly Nevala in a tongue-in-cheek teaser for her new ebook, “Making Sense of AI.” She is right. In fact, in the context of digital transformation and customer experience, artificial intelligence (AI) already has a foot in the door. And that foot is poised …

For marketers, the key is to get closer to customers, track their behavior, and trigger one-to-one communications based on their actions. That's what will create the kind of personalized experiences that keep people engaged. How do you leverage AI/Machine Learning technologies to build your customer … Read More

… emerged as a game-changing technology that enables companies to cut business costs, boost productivity and deliver a great customer experience. … AI cannot replace the human element in hiring, so HR and TA leaders should design their strategy by ensuring they are making the best use of their … Read …

The ability to use AI and Machine Learning to enhance decision making, reinvent business models, and remake the customer experience will drive the payoff for digital initiatives in 2018.A recent Gartner survey showed that 59% of organizations are still gathering information to build their AI strategies, … Read More

For example, A.I is already transforming the customer service experience. A.I. chatbots have seen increased adoption over the last few years. Currently, their functions are limited to answering basic questions and delivering information. As the technology advances, chatbots will be more proactive: able to … Read More

AI is transforming the way that banks engage with their customers with tech trends, such as chatbots, working their way into everyday life. AI enables companies to interact with clients across a multitude of channels, while collecting and aggregating data to drive increased insight into their lives. But where … Read …

Using those technologies, American can streamline its costs while improving the customer experience, she said. American has targeted USD3.9 billion in revenue and cost benefits by 2021, and company CEO Doug Parker recently stressed: “We can't get there without the IT group helping us get through … Read More

More broadly, it was agreed that AI solutions have enormous potential to revolutionise customer experience, making interactions easier and more thoughtless – which was considered a good outcome, even if it drives away from “enhanced engagement”, which is commonly identified as a core utility goal. Read More