[How To] protect your identity on social media
Just like online banking and credit card accounts, social media has become an avenue for identity theft and online crime. Social networking sites like Facebook, Twitter, LinkedIn and so on are increasingly being targeted by cybercriminals who acquire one's personal details online for fraudulent … Read More
Top Brands Getting 25X More Social Media Engagement, Thanks To March Madness Advertising
Social lift is an increase in mentions, likes, comments, and retweets, and it's indicative of how central a brand or topic is to our collective digital consciousness. Numerous brands have collected hefty top-of-mind bounties, thanks to the annual NCAA tournament, according to data collected from Facebook … Read More
Facebook alternatives: Are there social media platforms that don’t collect and sell your data?
Raftr, a social network billing itself as more civilized than its peers, from former Yahoo executive Sue Decker, prioritizes stories over people and also collects very basic information upon signup. Your data is only used for “internal company purposes,” according to its privacy policy, and it will not share any … …
GiffGaff unsure on AI benefit to customer service
The CCO said GiffGaff is not resistant to new technologies including AI and chatbots, but will only implement them once it is clear the operator “can deliver an even better experience” than today. During the interview, Faura explained how consumers' expectations regarding quality of service are … Read More
Why Are Some Executives So Wrong About AI
In a 2016 survey, executives characterized improved customer experience and support as the biggest advantage offered by AI. Two years have passed and these improvements aren't evident. Chatbots are useful in lead generation and in dealing with an otherwise unmanageable volume of inquiries, but … Read More
Bombardier Commercial Aircraft Customer Services Wins 2018 Gold Stevie® Award
MONTREAL, QUEBEC–(Marketwired – March 21, 2018) – Bombardier Commercial Aircraft's Customer Services team was presented with a Gold Stevie® Award in the category: Customer Service Department of the Year – Airlines, Distribution & Transportation, at the 12th Annual Stevie Awards Gala in … Read More
The Two Surprising Impacts That Intelligent Voice Assistants Are Having On Customer Experience
This is particularly true in the US, where he believes that the market is currently in the early adoption stage, in terms of market development and technology adoption. If that is true then it would be wise to consider how the growth in voice assistants will impact service and the …
Delivering Better Customer Experience Through Marketing-Sales and Sales-Service Alignment
Every business organization needs to function as a community with tightly-knit teams or departments working together to achieve a common goal. Among those goals is the enhancement of customer experience — one of the biggest game changers in today's business field. A Walker study even … Read More
Bollywood innovates digital movie marketing ways, now games and chatbots used to engage …
From games to chatbots, to web series, digital marketers are thinking out of the box to promote a film. And the recent example of this is the marketing strategy of Baaghi 2 starring Tiger Shroff and Disha Patani that introduced a chatbot at the end of the film's promo allowing …
Why Are Some Executives So Wrong About AI
In a 2016 survey, executives characterized improved customer experience and support as the biggest advantage offered by AI. Two years have passed and these improvements aren't evident. Chatbots are useful in lead generation and in dealing with an otherwise unmanageable volume of inquiries, but … Read More