It was hard to believe that Facebook would cozy up to disreputable advertisers in mid-2017 as it was under intense scrutiny from lawmakers and the media over revelations that Russian trolls had used the platform to influence the 2016 presidential election. Officially, the Berlin conference was for … Read More

When I wrote an about-to-be-published book last year about problems with social media, I thought it would be cute to call it Ten Arguments for Deleting Your Social Media Accounts Right Now. And then the Cambridge Analytica scandal broke, motivating a modest but notable wave of Facebook deletions … Read More

Over the years, the digital revolution has seen a rise in customers demanding a better experience from companies. The ease with which terrible experiences of customer service can be shared on the numerous social media platforms available today has forced many companies to treat their customers … Read More

The brouhaha about personal data from Facebook being harvested by organisations like Cambridge Analytica shows the power of social media. Its role in gathering information from a personality quiz – available on a Facebook app – to influence the outcome of Brexit and the US General election has … Read More

FACEBOOK has been hit by a new scandal, after users began noticing disturbingly specific information the network had stored on them. … In the latest scandal to hit the social media network, Android users who downloaded their personal Facebook archive have discovered years of data on their … Read More

Viral marketing and building a social media following are common initiatives among startups and established businesses alike. Every executive and entrepreneur thinks they need to create a viral piece of content and get extremely lucky to win viral publicity. But if that's your strategy, you have little … Read More

Personalize the omni-channel customer journey: Using the call attribution and AI-powered conversation analytics data provided by DialogTech, marketers can measure the offline impact of online campaigns within Adobe Analytics and expose callers as microsegments with proper data governance in … Read More

"Every consumer-based retailer wants to provide a true real-time personalized experience for each customer. Yet, there's no way to achieve that without an intelligent, adaptive recommendation system," says John Morad, Founder & CEO of iRecommend Software. He added, "The retail industry is facing … Read More

Creating a common data language to build a single customer experience record, customisable AI modelling and integration between creative assets and media targeting, are among the major product enhancements announced by Adobe at this year's digital marketing summit. The Experience Cloud … Read More

ROHNERT PARK, Calif., March 27, 2018 /PRNewswire/ — Ameritech Financial has a strong customer service team to serve the needs of enrolled clients throughout their experience with the company. Ameritech Financial is a document preparation company that helps to align federal student loan … Read More