Facebook adjusted its privacy settings page today, following the ongoing Cambridge Analytica data scandal. Most obviously, the privacy settings page now features shortcuts with images to make it easier to navigate, particularly on mobile. Users can enable two-factor authentication, control what they … Read More

Advertisers for the first time must now decide whether putting content on Facebook represents a liability, tech analyst-turned-venture capitalist Gene Munster told CNBC on Wednesday. "I don't think there's going to be some huge aversion from Instagram or Facebook. I think that those platforms are going … Read More

Paddy Power also operates a dedicated Twitter account for promoting their current and standing betting offers, @PPOffers, a dedicated racing account, @pphorseracing, and a dedicated help and customer service account, @ask_paddypower. Bet365, arguably the biggest brand in online betting, came … Read More

They are black holes that suck you into a dark telephone holding pattern that, on normal days, can be frustrating. But as the recent barrage of major storms and power outages have shown, consumers are looking to social media as a more convenient and customer-centric means for traveler care. Read …

Some brands attempt this with social media, and Twitter is one example of how interactions with brands help consumers feel somewhat connected. This connection is the start of an improved customer experience, an important “bridge” through which to share humorous content or be ushered along to … Read More

Students are often portrayed as hyper-connected to the world around them through social media, unable to go anywhere without flashing a quick selfie and unable to eat out without logging a couple of artistically filtered shots of their food. This perception could, however, turn out to be a little off …

Here's a chart of social media usage from Pew Research. YouTube and Facebook are by far and away ahead of the pack, but Facebook's been stagnant for a few years, at least in the U.S.. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of …

AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly ran social media for the brand. “We have made the … Read More

This technique helps enhance customer experience and enables brands to connect with their customers on a much deeper level, which improves customer loyalty and satisfaction. Progress in AI technology has changed the current design of conversational interfaces and provided end-to-end learnability … Read More

However, this ignores the fundamental basis of AI technology, which is that the system learns how to manage situations based upon data and experience. In reality, for an AI chatbot to be able to answer any given customer query satisfactorily, it requires a lot of background data. To provide context, …