Nine Big E-Commerce Trends That Marketers Cannot Afford to Ignore
Same as other industries and other functions, Artificial intelligence (AI) is going to mean big changes for eCommerce marketing. Brands that offer machine learning and AI technologies will create a more personalized, targeted experience for customers. For example, businesses can use AI and machine … Read More
Applying AI: Accenture exec cites customer opportunities
Mike Sutcliff: We [saw] a lot of interest from clients in discussing applied [AI] with us at Mobile Word Congress. The first thing the companies we talk to want to know is: How can AI help my business deliver more compelling customer experiences? This is where we have been seeing …
The sunny and the dark side of AI
This special report has shown that AI-enhanced tools can help pare staff in departments such as customer service and human resources. The McKinsey Global Institute reckons that by 2030 up to 375m people, or 14% of the global workforce, could have their jobs automated away. Bosses will need to … Read …
Connectivity as a Vital Consumer Service
I grew up in the world of consumer products and got my start in software building online services meant for use by non-experts. When Dan and I created VisiCalc, we never thought of it as a program — that code was just an implementation tool. We were designing a product …
Macy’s is copying Amazon in its latest attempt to lure customers back to its stores
"In 2017, we put a strong focus on improving customer experience through new service and delivery models, an expansion of Buy Online Pickup in Store, enhancements to our mobile experience and the use of AI to improve customer service," Macy's CEO Jeffrey Gennette said in a call with investors in … …
Do Chatbots And Humans Work Better Together?
“Everyone is recognizing the need to streamline engagement, especially when you consider chatbots,” Leo Merle, VP, marketing, ZineOne, said. “It's the ability to answer questions and solve consumer problems right in the moment. Retailers are looking to AI to solve that problem and serve up the right … Read More
Is Exenium the next Binance?
Exenium is the newest cryptocurrency platform on the block that stands apart from the rest. The chatbot based crypto-exchange has created a new revolution in crypto and blockchain infrastructure with its innovative approach towards building a more user-friendly and secure platform. As Exenium … Read More
Carnival woos Va. teen with free cruise in exchange for Snapchat handle
PRINCE EDWARD, Va. — A Virginia teen from Prospect in Prince Edward, certainly played his cards right when he created a Snapchat handle named after Carnival Cruise Lines. Darian Lipscomb, 16, considers himself a super fan of the cruise ships. Lipscomb has been cruising since he could walk and … Read …
Snapchat’s latest feature is eerily reminiscent of Facebook
While the masses are deleting Facebook for the way it's handled the privacy and sanctity of user data, Snapchat appears to be taking an unwelcome page from the latter. In its latest beta, Snapchat is testing a “Connected Apps” feature, which could signal a plan to let third-party apps share …
Snapchat could share user data – because it worked so well for Facebook
According to Mashable, the latest Snapchat beta contains a section called “Connected Apps" within the Settings page. The section is empty, save for text that reads: "These apps are connected to your Snapchat account. Choose an app to control what it has access to." Snapchat currently sells user data … Read …