YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach. TrueView ads are bumper ads which, despite being YouTube's shortest ad type, are also skippable. YouTube initially launched TrueView ads with an ad-buying model based on watch time. Advertisers only … Read More

YouTube announced a new way of buying video ads based on impressions. Credit: hocus-focus/iStock. YouTube's new ad product will still cost advertisers, even if the viewer presses skip. Kind of like TV. The video service, owned by Google, has a new skippable ad offering that prioritizes reaching large … Read More

As in other years, I again analyzed the presence of think tank and other organizations that promote a free economy on such popular social-media platforms as Facebook, YouTube, Twitter, LinkedIn and Instagram. The Heritage Foundation continues to be ranked first among free-market groups with … Read More

Microsoft Monday: Windows Head Departs Following Reorganization, Bing Update, LinkedIn Video Ads … features news about a major Microsoft reorganization, improvements made to Bing using artificial intelligence, the banning of offensive content, LinkedIn's native video ads and much more! Read More

She points out there is no "meaningful pre-employment platform for students" on LinkedIn. BlackCap is targeting those under-served younger millennials. It's a mobile app that encourages users to chat about their career paths and offer "peer recommendations" about courses. It also lets students build up … Read More

A few weeks ago, Instagram and Snapchat removed their Giphy sticker feature after a racist GIF was revealed by a Twitter user. The image in question, which appeared when someone searched for “crime,” involved a racist and vulgarly worded image about black on black violence in America. Twitter … Read More

Instagram is making headlines again this week. The social media platform's Stories, where users can add picture or videos for the world to see for 24 hours, has received an advertising update. The platform has been redesigned to help make advertising easier for businesses. Full-screen content is made … Read More

Fatou Suri spotted the model on Instagram, followed her and messaged her directly. Shudu responded by following her back; she seemed friendly and approachable. “I'm always looking for inspirational people to follow,” says Fatou, a London-based model who goes by the handle @theafrounicorn. Read More

There was nothing to indicate what was in the WhatsApp messages.” He said the group chat was called Dodgy Blokes Soc. Five students have been suspended from the university, its societies and all pending employment positions during a “major investigation” into the incidents. Some have had their … Read More

Pilibhit: A 24-year-old youth, Lucky Jaiswal, was booked by police on Monday for sharing a WhatsApp post abusing Anna Hazare, a veteran social activist. Puranpur Kotwali police lodged an FIR in the matter based on the complaint filed by a lawyer, Damodar Prasad Yadav. Yadav, a resident of … Read More