Facebook rolls out news verification tools to everyone in the US
Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sources were worth reading, trusting and sharing. Read More
Facebook under pressure in SE Asia
Well before the election of Donald Trump forced Facebook to acknowledge its potential as a means of influencing US politics, its executives were already receiving early warnings from south-east Asia. As reported in today's FT Big Read from John Reed and Hannah Kuchler, the populist Rodrigo Duterte … Read More
Facebook will give all US users helpful context about articles shared in News Feed
Facebook is now expanding a test it started last year to all US users, and the result will be more background information and a useful overview of the publishers and articles you see appear in your News Feed — after the meaningful stuff from friends and family, of course. “We're …
3 Video Trends Shaping the Future of Digital Media
If you're a forward-thinking brand, you're probably already considering how to make your content strategy more compelling, concise and addictive. And if the trends are telling us anything, it's that video is on the rise—from vertical video on social media, to using video for storytelling in micro-moments and … Read More
State Dept. Wants to Expand Social Media Collection to All Visa Applicants
The State Department has alarmingly declared that it wants to collect social media information from all visa applicants. This appears to be an expansion of a 2017 program that sought social media information only from a subset of initially suspicious visa applicants. This is also the latest effort in a … …
Social media helps gain clients, but changes relationships, study finds
In its fifth Social Advisor Study, Putnam found that 86% of advisers who use social media for business reported it helped them gain clients, up from 80% in 2016. The vast majority of those who gained clients (88%) report that their use of social media has changed the nature of …
Your First AI Project: Avoid Customer-facing Chatbots
A lot of the buzz around artificial intelligence in enterprise organizations is going to customer-facing projects such as chatbots. After all, if your … Those humans, in turn, can access the organizations' data and information using AI such as search or bots to deliver a better experience to customers. Read …
Chatbot, travel guardian, instant feedback: Malaysia Airlines’ new digital offerings
This interactive bot allows Malaysia Airlines passengers to make bookings, pay for the tickets and retrieve their flight itinerary all within the messaging app with no human involved. Through the integration of AI, the bot delivers an experience just like with a live customer service agent, said Pohlschmidt. Read More
How an agency adds value in an AI era
As Andrew Ng, the former chief scientist at Baidu and former head of Google Brain's deep learning project, has stated, "Artificial intelligence is the new electricity." It will be bigger than the internet, transforming every industry, every company and every customer experience. The AI mantra is "anything that … Read More
Chick-fil-A is On Track to be the Third Largest Restaurant Chain by 2020
The fast food chain Chick-fil-A is almost always at the top of the American Customer Service Index's annual ranking. The brand also consistently lands at the top of our lists pulled from Foodable Labs consumer data. Chick-fil-A's success is partially attributed to their approach to customer service. Unlike … Read More