With advertisers clamoring for uncontroversial environments, Facebook is pitching a brand-safe program to advertisers, but the black-box nature of the proposal has some ad buyers balking. Facebook is offering the chance to buy ads against what it considers its most brand-safe videos, according to four … Read More

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value of Facebook's program has faded and its … Read More

In 2018, part of the fun of watching the Oscars is tweeting along with the show — even for celebrities themselves. From the lines that had the audience laughing to the acceptance speeches that had you getting misty-eyed, it's all worth talking about. But there are some moments that really …

According to the Pew Research Centre, 68 percent of all Americans use Facebook and three-quarters of those access the social media platform on a daily basis. Nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones. With the exception … Read …

Freshly paranoid about data retention on social media, and spurred on by competition regulators' investigations into Google and Facebook, I decided to look into this by downloading my own Facebook data. Even before looking at my data, I had already suspected Facebook had stopped being a social … Read More

Applied in retail, however, AI is already a critical part of the decision-making and customer journey mapping processes – from the rise in customer service chatbots, to automation of supply chain management. An overhaul in the level of in-store service itself will be the culmination of these advancements. Read More

In the future Kelly Services predicts retailers to be proactively synchronizing their database between online and offline channels and analysing such data real time for enhanced and more personalised customer service delivery. Job seekers who can create enhanced retail tech experiences, such as … Read More

Customer support may seem like it's innovating through the use of artificial intelligence and chatbots, but all of that is built on a foundation that's stuck in the stone age. By innovating on top of a rusting engine, companies miss a big opportunity to grab a trove of new information …

Auckland Council has approved a $3.2 million fit-=out on a new corporate headquarters in the CBD while planning to close half a dozen customer service centres around the city. The council is planning to close customer service offices at Orewa, Takapuna, Henderson, Papakura, Pukekohe and Kotuku … Read More

While deploying a chatbot to help a customer make a payment may be relatively uncontroversial, adopting AI for bank-critical regulatory functions, or to guide investment decisions when banks are bound to act in customers' best interests, could be more challenging. As AlphaGo played Sedol in March … Read More