The digital marketing industry is in the midst of a shift towards a truly customer-centric model, all driven by increased adoption of artificial intelligence (AI) to deliver better, more personalized experiences. Search is at the vanguard of these developments, from visual search to digital assistants to AI-driven … Read More

With the increasing adoption of AI in the financial space, it has become indispensable to determine and analyze how and where AI can be utilized to drive development and deliver enhanced customer experience. AI-driven personal assistants have been around for quite some time now across many … Read More

"In order to enable a good customer experience, you have to drive employee engagement," Martin says. "Whether a customer is calling into a call center, messaging an engineer or sending an email, you want to be able to arm that employee with all the history behind that customer and the …

Can you remember the last customer service experience that left you fuming? Not too hard, right? We all want to be treated with a level of respect, and with so many people veering on the edge of a boiling rage these days sometimes all it takes is one nasty exchange …

“We're seeing lots of changing consumer behavior, and with the Amazons of the world educating consumers about brilliant customer service, we're finding that we've got to keep up with that,” said Tom Stoddard, chief financial officer of British multinational insurance company Aviva PLC AV., +0.39% . Read More

Alexa, Google and Siri have rapidly improved consumer familiarity with conversational interfaces, opening the doors for using AI in other applications. Conversational AI is used across sales, marketing and customer support via chatbots, and tools like Drift provide customers the ability to self-serve 24/7 … Read More

Using robots (and chatbots, and algorithms) to shoulder half of your workload sounds appealing, and businesses ranging from manufacturing to martech are clamoring to integrate AI within their workflows. In fact, AI is already penetrating the sales funnel in increasingly significant ways, including writing … Read More

If you recently went to add one of Instagram or Snapchat's Giphy GIF stickers to a photo and couldn't find them, you're not alone. The newest feature was recently removed after a user found a racist GIF and reported it. “As soon as we were made aware, we removed the …

The Sun alerted Snapchat to the GIF, after which it was promptly deleted, followed by the removal of the GIPHY database. Instagram followed suit after Twitter user Lyauna Augmon posted a screenshot of the sick image and tagged Instagram founder Kevin Systrom. In her protected tweet, which is not … Read …

Snapchat has ordered a new original crime series titled True Crime, which is labeled as a series of four minute-long documentary shorts focusing on murders and disappearances, according to Deadline. The show launches today in English-speaking markets, with the video team of American media … Read More