As more companies are using social media as a way to reach and engage customers, it is important to know which sites your target demographic prefers. For example, if you are promoting a college concert but are not using YouTube or Snapchat to reach 18 to 24-year-olds, you are missing …

Pressure on social media sites to address racist, Islamophobic and homophobic posts has increased in recent years, with the election of Donald Trump as US President raising the question of "fake news" and the vulnerability of social news feeds to manipulation and propaganda. While tech giants like … Read More

''The launch of this chatbot, and the integration of AI into our customer-facing technology provides an opportunity to build upon the relationships we have with our digitally active customers and create more convenient and personalized experiences through both self-service and assisted service channels. Read More

Connecting science with the cosmic relevance that is central to mankind's existence today, Yaags added, “In fact, it (AI for good) inspired me and Krishna, a renowned mindfulness coach to build a framework to engineer customer experiences using AI, neuromarketing, mindfulness and data science.” … Read More

As marketers are being held accountable to drive business growth, prioritise budget efficiency and cultivate an exceptional customer experience simultaneously, it's essential to leverage data to operationalise these mandates. LiteConnect helps marketers of all stripes in two fundamental ways. First … Read More

For 81% of customers, self-service is the first choice for solving a problem. These customers want low-friction, fast resolution services. The speed & efficiency of your self-service determines their customer experience. Say goodbye to forms and FAQ pages and website support. Intelligent Agents, Voice … Read More

The community meeting, held at the Hoover Met's banquet room, included several dozen Hoover citizens, Mayor Frank Brocato, members of the City Council and representatives from the BWWB's management, engineers, meter reading, IT and customer service departments. “What we've tried to do is … Read More

Mesop is an iconic Australian womenswear brand delivering simple design and a modern aesthetic to Australian women since its inception in 2005. We currently have an exciting opportunity for a Sales and Customer Service Co-Ordinator to join the team. Based in our beautiful Clifton Hill head office, … Read More

Have you ever had the reaslisation that you were talking to a robot instead of Annie, your friendly customer service representative? Over the past two years, chatbots have made a strong influence in online service. Accessed in many different ways and industries, chatbots have proven themselves a … Read More

Such as using chatbots with millennials to manage mental health issues; brand concierges that help guide you through your day; providing companionship for the 50% of American women over 50 that live alone. Conversation marketing requires brands to rethink their structures and processes because … Read More