YouTube

Fortnite Battle Royale Is Now the Most Viewed Game on YouTube

The wildly successful game Fortnite Battle Royale has crossed another milestone, becoming the most viewed videogame on YouTube after overtaking … Fortnite now holds the record for the most videos related to a video game uploaded in a single month ever, according to Ryan Wyatt of YouTube, and … Read More

YouTube

YouTube launches ‘TrueView for reach’ format to help brands catch a ‘scattered’ set of eyeballs

This announcement came after Google's announcement of a TrueView ad product, which allows brands to target consumers with direct response-style videos that appear on YouTube after searching for something related on Google. TrueView for reach is considered a CPM offering, which gives brands … Read More

YouTube

YouTube says its channel pages are down

If you've been been getting an error message while searching for a YouTube video through a channel page, you're not alone. The largest online video site in the world, which is owned by Google, confirmed Monday that channel pages are down. To be clear, you can still watch videos on …

YouTube

YouTube prankster sneaks into ring after Joshua-Parker title fight

While most people would do anything in their power to avoid getting in the ring with heavyweight champion Anthony Joshua, a YouTube prankster has done exactly that, managing to sneak into the ring after the British powerhouse defeated Kiwi Joseph Parker. Zac Alsop, the perpetrator, made up some … Read More

YouTube

YouTube channel pages are down

YouTube channel pages are down. CNET. If you've been been getting an error message while searching for a YouTube video through a channel page, you're not alone. … to find them by clicking on channel pages. In a tweet, YouTube said its channel pages have been down at least since …

YouTube

YouTube Lets Advertisers Buy Ads Based on Reach

YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach. TrueView ads are bumper ads which, despite being YouTube's shortest ad type, are also skippable. YouTube initially launched TrueView ads with an ad-buying model based on watch time. Advertisers only … Read More

YouTube

YouTube’s latest ad twist: Brands pay even if a viewer skips

YouTube announced a new way of buying video ads based on impressions. Credit: hocus-focus/iStock. YouTube's new ad product will still cost advertisers, even if the viewer presses skip. Kind of like TV. The video service, owned by Google, has a new skippable ad offering that prioritizes reaching large … Read More

YouTube

YouTube Launches New Ad Unit Called ‘TrueView For Reach’

YouTube has introduced a new way to purchase its skippable TrueView ads. The format, dubbed TrueView For Reach, enables marketers to purchase skippable ads on a CPM basis — or cost per thousand impressions. Previously, TrueView ads were purchased on a cost per view basis, notes … Read More

YouTube

YouTube Helps Music App Genius Build A Stories Product Of Its Own

Add Genius to the list of media companies that possess their own version of the Stories feature originated by Snapchat. The music service, best known for elucidating hard-to-understand lyrics, has launched Song Stories, through which is it offering auxiliary content related to certain musical trends. Read More

YouTube

Kevin Nealon on Garry Shandling, SNL, and his YouTube chat series “Hiking with Kevin”

Kevin Nealon on Garry Shandling, SNL, and his YouTube chat series “Hiking with Kevin”. Posted 2:13 PM, April 2, 2018, by jasminecooperwgn, Updated at 02:14PM, April 2, 2018. Facebook · Twitter · LinkedIn · Google · Reddit · Email. Kevin Nealon attends the CBS Summer Soiree during the 2017 … Read …