YouTube

How Yahoo! Missed the Boat on Google, Facebook, YouTube

Broadcast.com could have been YouTube, but Semel was scared off by the $5.7 billion acquisition price. What it comes down to is the tech business has to look horizontally, beyond financial numbers. Yahoo! was a print pub on a computer screen that didn't develop products. It was two-dimensional, … Read More

YouTube

Genius Partners With YouTube For ‘Song Stories’

Genius logo Immersive music discover platform Genius has added 'Song Stories', an "experimental product" designed to give fans a deeper look at their favorite artists and songs. Song Stories combines Genius artist interviews and YouTube content including concert footage, music clips and thematic … Read More

YouTube

YouTube and Genius team up to tell the stories behind your favorite songs

The two companies have teamed up to create a new feature called Song Stories, which combines Genius's behind-the-music knowledge with YouTube's extensive collection of concert footage, music video clips, and playlists. The new program lets fans fall down musical rabbit holes with their favorite … Read More

YouTube

‘Fortnite’ is Now the Most-Viewed Game on YouTube

Previously, Minecraft was the reigning YouTube champ. Matchmade estimates its views were at 3.7 billion per month a year ago. But, its viewership has apparently been declining since August 2017. Fortnite, meanwhile, reached over 2.4 billion views in February alone. It also now holds the record for … Read More

YouTube

YouTube Introduced TrueView for Reach Ads

YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of YouTube's six-second Bumper ads drove “significant lifts” in ad recall, averaging 20 percent … Read More

YouTube

YouTube is full of massively popular videos from self-professed “time travelers”

The scientific possibility of time travel has been dismissed over the years by one simple line of rhetorical questioning: If time travel is possible, then where are all the time travelers? Why haven't they made themselves known? Why aren't they warning us about the future? Well, according to a recent …

YouTube

Fortnite has officially surpassed Minecraft on YouTube

If you follow video game streamers on YouTube, you've probably noticed that Fortnite has a massive presence in the YouTube community. But that attention can't be hand-waved away with Drake and Kimdotcom playing some Battle Royale together – Fortnite is breaking all kinds of Youtube records … Read More

YouTube

YouTube Star Finds Herself a New Script

Actress/Producer Anna Akana is one of the more recognizable personalities on YouTube, with her channel on the video-streaming service, generating more than 211 million video views and nearly 2 million subscribers since launching in 2011. In March, the 28-year-old Asian-American actress made the … Read More

YouTube

YouTube launches a shorter, skippable ad format

YouTube today is introducing a new ad format that will allow viewers to skip even shorter ads. Called “TrueView for reach,” the format arrives around two years after YouTube's introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand … Read More

YouTube

YouTube star held in Abu Dhabi over drone filming

Celebrity YouTube vlogger Roman Atwood claims he was held in Abu Dhabi customs for over 20 hours due to drone filming, causing him to miss his flight. The internet star expressed frustration with the time consuming process in an Instagram post featuring his wife and three children. The caption said … …