Facebook’s News Feed Changes Will Hit Small Business Hard. These 7 Tips Will Help You Survive
Small business owners are still grappling with Facebook's announcement last month that it is shaking up its news feed algorithm. The changes are expected to make it harder for companies to reach their followers, threatening one of entrepreneurs' most important digital marketing channels — and leaving … Read More
Facebook to remove estimate of 20 metrics to ‘help brands focus’
Facebook has revealed that it would be removing an estimate of around 20 metrics to help brands focus on which are the more “meaningful ones”. Meanwhile, it has introduced new labels to some of its metrics in a bid to show how they are calculated, along with a program to …
Facebook Making Ad Metrics Clearer on Its Platforms
To give businesses more insight into a company's measurement tools to calculate the impact of advertisements on its platforms, Facebook has introduced new labels on some of its metrics. "Starting today, we will begin labelling some metrics in 'Ads Manager' as estimated or in development, to provide … Read More
Facebook Makes its Ad Metrics Easier to Understand
Facebook is now labeling some metrics in Ads Manager as either 'estimated' and/or 'in development.' These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can also be displayed using the customize column selector for ads running across Facebook, … Read More
Victoria Police integrity boss ’embarrassed’ by Facebook actions
The head of the Victoria Police integrity unit has been ordered to take leave after admitting he made a fake Facebook profile under the name “Vernon Demerest” and used it to make inappropriate remarks about the former police commissioner Christine Nixon. Brett Guerin, the assistant commissioner for … Read More
Facebook argument leads to in-person fight, arrest
A Monroe woman is facing one count of aggravated battery after an alleged fight with a friend's girlfriend. The dispute stated on Facebook according to an arrest report for Doraine Allen, age 30, Evangeline Street. More: Duo gets 40 years in West Carroll child abuse case. Officers with the Monroe …
WhatsApp’s new Terms of Service hint towards monetization, data sharing with Facebook
In an apparent hint that Facebook is set to monetise its WhatsApp operations, a new Terms of Service (ToS) spotted in the Google Play Beta Programme says that WhatsApp will work with Facebook companies over the next year to help businesses connect with its 1.5 billion users. WABetaInfo, a website … …
Facebook Streamlines Ad Metrics
Facebook today announced a series of initiatives designed to improve transparency around its ad metrics, and strip away (by July) a lot of dead wood. Remember "social reach" and "social impressions" from the earlier days of social media marketing? They're among 20 ad metrics the platform will be … Read More
Channel 7 in bizarre Facebook hacking breach
Overnight, Channel 7 released a statement which said: “Facebook accounts around the world have tonight been impacted by a security breach. Australian based news accounts have been targeted in the hack, including Channel 7's. “Users of trusted news services are being directed to the site of a rabbi. Read More
The Facebook Journalism Project Teamed Up With the Society of Professional Journalists
The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on journalism partnerships for the social network, said the new initiative “will serve as an extension of FJP's ongoing efforts to support quality journalism and provide tools and training for journalists and … Read More