Facebook

3 Traits That Could Make Facebook ‘Good For The World’ (Part 2)

In Part 1, I discussed how Mark Zuckerberg wants his children to “feel like what their father build was good for the world” when they grow up. Many would argue that Facebook doesn't currently live up to that high standard. Computing pioneer, Alan Kay, offered an even more ominous long-term … …

Facebook

How to prioritize local news on Facebook

CLARKSBURG, W.Va. – Have you noticed that you are not seeing as much local news on your Facebook feed? You're not alone. Facebook recently changed its algorithms, putting your friends and family on your news feed first. And that's great, but you can still stay up to date on what …

Facebook

Zuckerberg says he wants us to spend less time on Facebook. Maybe he means it

During an earnings call in late January, Mark Zuckerberg surprised everyone by saying people spending less time on Facebook is a good thing. Moreover, time spent on Facebook will likely continue to decrease as the company implements further changes to the platform over the next year. It was a … Read …

Facebook

Why Facebook is afraid of Mueller

In a short string of tweets, in other words, Facebook's vice president for advertising twisted and obfuscated the issues almost beyond recognition. For one, the indictment states clearly that the Russians were not merely buying ads: It alleges that they used fake American identities, fraudulently obtained … Read More

Facebook

On Russia, Facebook Sends a Message It Wishes It Hadn’t

On most days, Facebook doesn't have much in common with President Trump. But at the moment, both are in the damage-control business, as they try to get out from under the cloud of suspicion related to Russia's meddling in the 2016 election. Their goals collided in awkward fashion over the …

Facebook

Facebook Will Use Postcards To Fight Foreign Meddling In US Politics

A Facebook executive says the social network will begin using paper postcards to try and stop foreign meddlers—for instance, Russian agents—from buying ads designed to influence U.S. elections. Before the 2016 Presidential election, nearly 10 million Americans saw ads that were linked to Russia's … Read More

Facebook

Facebook’s secret weapon in the fight against foreign meddling? Postcards

The idea, according to Katie Harbath, Facebook's global director of policy programs, is that if an ad mentions a specific candidate, Facebook will mail a verification postcard containing a code to the advertiser's American address to confirm that the ad buyer is Stateside. Then, the buy would then need to … …

Facebook

Why Facebook is afraid of Mueller

Washington: Who is afraid of special counsel Robert Mueller? President Donald Trump is afraid. So are those who worked on his campaign. But they are not alone. Over the weekend, Rob Goldman made it clear that some of America's biggest social media companies are scared of Mueller, too. Goldman … Read …

Facebook

Facebook ad exec tweets show the perils of transparency

Facebook execs have been using Twitter as a bullhorn to get their point of view on Facebook's myriad issues with publishers across — a strategy that has been blessed, if not guided, by Facebook PR. It's also a strategy the platform giant may have been regretting since this weekend. An …