One way marketers can do this is by implementing experiential marketing, which blends customer experience with marketing and branding activities. Millennials crave experiences and grew up in a tech-centric world, so this type of marketing is a great way to target this brand savvy demographic. Read More

The marketer can combine, split, and recombine customer subsegements for different campaigns, Seth added. Analytics employing data science and artificial intelligence are available immediately to help marketers understand campaign effectiveness and to make refinements. Within the next year, … Read More

The inclusion of advanced technologies such as AI and smart sensors is enabling bar and pub owners to enhance the customer experience by offering appropriate décor. These automated machine bartenders offer extended features such as preparing drinks with a mobile app and real-time monitoring … Read More

In marketing, the use of personalisation is gathering a lot of momentum in helping brands deliver a better experience and understand customer needs. Personalisation, of course, relies heavily on data – but when it's done correctly, the benefit of delivering personalised, relevant offers and … Read More

Tomorrow, marketing technologies for omnichannel analytics, customer experience, and data management will be better connected and, at the core, will use AI to automate and scale to create the best, individualized experiences for their customers. In turn, customers will discover new insights and … Read More

Taylor & Francis Group today announce a new partnership with leading AI technology providers UNSILO to help enrich customers' online experiences. OXFORD, United Kingdom (PRWEB) April 16, 2018. Taylor & Francis Group today announce a new partnership with leading AI technology providers … Read More

To see some of these capabilities in action, check out the new website for Peach Aviation which features an automated response system that provides multi-language support for customer inquiries. The system runs on the Desse AI agent provided by SCSK ServiceWare Corp., and can respond in all … Read More

The trio were always intrigued by the fact that enterprise systems are not able to keep pace with the consumer-facing technologies and seamless user experience had to be brought. Currently a bootstrapped startup, they are looking to raise formal seed round in the next three to six months time. Read …

This session will explore the core challenges that face every organization looking to transform and embrace digital experiences for their customers. From the shift in culture, to the need for new tech, to the technical debt load that will be incurred, we will cover all of them. Through the talk …

… automation migrates customers into increasingly online based interactions, our real-time data-driven customer experience video communication platform, allows companies to retain a personalised engagement. This is the future of customer-centric organisations, and one we're excited to be a part of.” Read More