Snapchat Down $800 Million in Value After Rihanna Criticism
Rihanna knocked nearly $800 million off Snapchat's market value Thursday after publicly condemning the social-media app. The parent company's stock dropped 3.6 percent following backlash it received for posting a “Would You Rather” advertisement that encouraged watchers to choose between … Read More
Rihanna accuses Snapchat of shaming domestic violence victims
LOS ANGELES – Rihanna has accused Snapchat of shaming victims of domestic abuse. The hitmaker, who was assaulted by her then-boyfriend Chris Brown in February 2009, has criticised the platform after it featured an advert that asked users whether they would rather "slap Rihanna or punch Chris … Read More
Rihanna Calling Out Snapchat Lost the App Half a Billion
First Kylie Jenner, now Rihanna — Snapchat can't seem to catch a break right now. After the company okayed a domestic violence-glamorizing advertisement featuring Rihanna and ex-boyfriend/abuser Chris Brown, the Bajan singer took Snapchat to task on competing social networking app, Instagram, … Read More
Awful Rihanna Ad Prompts Snapchat to Bring in a Domestic Violence Expert
Following the massive backlash to Snapchat's offensive “Would You Rather?” ad that asked users to choose between slapping Rihanna or punching Chris Brown, Snapchat has reached out to the National Network to End Domestic Violence (NNEDV) and invited a member to join the app's board. Read More
After Getting Called Out in Rihanna’s Instagram Story, Snapchat Lost $577M in Value
Hours after Rihanna posted an Instagram story shaming Snapchat for posting a mind-blowingly insensitive "Slap Rihanna vs Punch Chris Brown" ad, the stock market closed with Snapchat losing $576,946,500 in value. Its shares went from 17.85 to 17.20, a 3.64 percent decline. After the stock market … Read More
Rihanna slams Snapchat ad that referenced domestic violence
Rihanna has criticised Snapchat for running an ad that made a "joke" of domestic violence by asking users to select whether they would rather "slap Rihanna or punch Chris Brown." The singer blasted the app after screenshots of the game began doing the rounds on the internet: "I'd love to …
Friday Wake-Up Call: Rihanna Slams Snapchat, and Nike Probes Inappropriate Behavior
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Rihanna excoriated Snapchat in a social media message ("Shame on you"), sending Snap Inc. stock into a dive; it closed down 3.6 percent yesterday. She's the … Read More
Snapchat stocks tumble after Rihanna slams commercial trivialising domestic violence
LOS ANGELES: Snapchat stocks dropped by nearly 5 percent after singer Rihanna called out Snapchat for running an ad that made light of domestic … Snapchat stocks dropped on Thursday as the ad immediately received a vocal backlash on social media, with notables like Chelsea Clinton coming … Read More
Rihanna slams Snapchat for ad asking users to slap her or ‘punch Chris Brown’
In a post on her Instagram story, the 30-year-old singer called out Snapchat for the ad that “would intentionally bring shame” to domestic violence victims. The ad — posted for the “Would You Rather” game on Snapchat and only visible to U.S. users — seemed to reference the 2009 assault …
The clapback that saw Rihanna ‘drag Snapchat to the grave’
If you thought Snapchat was dying after Kylie Jenner tweeted earlier this year that she hadn't opened it in ages, Rihanna has just called mourners to gather and bury the app. Snapchat once again had the internet in an uproar this week when it ran an advert for its game …