Rihanna’s Post About Snapchat May Have Cost The Brand $1 Billion
Yesterday, Rihanna took to Instagram to publish a post publicly condemning Snapchat for approving an ad that seemingly mocked domestic violence. The ad in question featured an image of the singer, alongside an image of Chris Brown (Rih's ex-boyfriend who pleaded guilty to assaulting her while … Read More
Rihanna’s criticism of Snapchat sees company lose almost $1bn
Snapchat then issued an apology, saying that the advert “is disgusting and never should have appeared on our service”. Now, CNN has pointed out that the controversy has led to a 6 percent dip in the company's stock – wiping off around $800 million from its market value (as of …
Snapchat shares fall after Rihanna’s scathing response to its domestic abuse ‘shaming’
In a statement on Instagram, Rihanna questioned why Snapchat would intentionally make a joke at the expense of victims of domestic abuse. She started by highlighting that Snapchat has never been her "favourite app", and went onto accuse the company of "intentionally bringing shame to DV victims" … Read More
Rihanna Cost Snapchat Almost $1 Billion Over Their Offensive Ad
Snapchat's stock price fell 5% last night, after Rihanna criticized the company for running an offensive ad on their platform that made light of the violence she suffered at the hands of Christ Brown in 2009. That drop represents almost a billion dollars in lost stock value, according to Reuters. …
Snapchat Stock Drops $800 Million USD After Rihanna Responds to Offensive Ad
Rihanna is the latest celebrity to cause Snapchat's stocks to drop. Earlier this week, the singer/actress tore into the app for allowing an offensive ad to appear on its platform. The ad, which made light of domestic violence, was for a game called “Would You Rather?” and presented users with …
Snapchat has now lost close to $1 billion over Rihanna
Remember when Rihanna tweeted "every tongue that rises up against me shall fall" back in 2012? You can't say she didn't warn Snapchat. The app has faced major losses following Rihanna's response to an approved advertisement that implied domestic violence. Now, details are emerging as to just … Read More
Snapchat loses $800 million after Rihanna responds to offensive ad
“Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess!” the singer wrote. “I'd love to call it ignorance but I know you ain't that dumb. You spent money to animate something …
‘Shame on you’: Snapchat loses $800 million after Rihanna calls out ad
The singer tore into the app on Thursday for allowing an offensive ad to appear on its platform. Her remark sent Snap's stock down nearly 4 percent, erasing nearly $800 million from its market value. Snap's stock opened slightly down Friday. The ad in question was for the mobile game …
Snapchat Stock Drops $800 Million After Rihanna Blasts Controversial Ad
Needless to say, it was a huge mistake that has cost the company a wild amount of money. And we mean wild. Just one day after Rihanna blasted Snapchat for the distasteful ad, CNN Tech reports that the app's stocks have since dropped 4 percent, thus wiping out nearly $800 …
Rihanna Calls Out Snapchat For Ad Mocking Her Abuse: ‘Shame On You!’
Recently, Snapchat rolled out a controversial ad for a mobile game called “Would You Rather.” In this particular ad, it asked users if they would prefer to slap Rihanna or punch her ex-boyfriend Chris Brown. Apparently, it tried to poke fun at Brown's 2009 felony assault of Rihanna. Many of …