Last week, an ad that was questionable at very best found its way onto Snapchat's platform, an ad that joked about the history of violence between Chris Brown and Rihanna. Naturally, Rihanna wasn't too pleased with it, so she took to Instagram to respond, accusing Snapchat of making light of …

Network digital chief Nick Ascheim feels the same way, and he highlighted the fact that the Snapchat show is being seen by 33 million users a month to bolster the point. It doesn't sound like the network's feelings on Facebook will be changing anytime soon either. “They are distributors, and …

Facebook and Google, aka “the duopoly”, are still the dominant players in the US digital advertising market, but “faster-than-expected growth” of smaller players in the space, including high-profile names such as Amazon and Snapchat, has prompted eMarketer to downgrade its estimates. EMarketer … Read More

The decline, if we can call it that, is attributed to the rise of Amazon and Snapchat. The data aggregator says that in 2018 “Amazon will cross $2 billion in US ad revenue for the first time,” capturing nearly 3 percent of US digital ad revenue. Roughly a third of …

Google and Facebook — the world's biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap. Google's share is expected to decline from 38.6 percent last year to 37.2 …

Phone Swap resonates with Snapchat's millennial users, who've come of age in an era of dating apps like Tinder and Bumble and reality shows like The Bachelor. Phone Swap attracted an average of about 10 million viewers an episode in its first season, and reached a peak audience of 14 …

Rihanna just proved that once social networks went public, they put themselves on the same wobbly pedestal they themselves created. The way Snapchat was updated recently, it's fairly insulated from criticism from within its own network. But when a major influencer like Rihanna wants to take a shot at … Read …

… > Maintaining its double-digit growth path, mobile now makes up 60.3% of all video plays, according to Ooyala's Global Video Index for Q4 2017, which based its findings on anonymized online video metrics of the bulk of Ooyala's 500-plus customers around the world. That's up from a previous high …

New projections from eMarketer suggest that UK ad spending on Snapchat is set to rocket through the £100m mark this year as the company continues to add users outside its core market of the US. According to eMarketer's first ever ad revenue forecast for the company, Snap is expected to …

In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million (€110m) in UK revenues this year—almost double the amount from the prior year. In 2015, Snapchat derived 95.9 per cent of its global ad revenues from the US. This year, that … …