Snapchat

Snap sinks as Facebook fallout ripples throughout tech

While Snap has struggled with its own questionable content in recent days, it was not related to politics. Last week, the company was forced to pull an ad from its Snapchat app which asked users whether they'd rather "slap Rihanna or punch Chris Brown." That was in reference to when …

Snapchat

Facebook is giving brands better performance data on AR effects

Facebook is giving advertisers more performance data on how people are using their augmented reality effects on the platform, as Snapchat steps up efforts to make its own AR more accessible to brands. The Facebook update appeared on some agencies' and developers' AR development kits last … Read More

Snapchat

Instagram Stories gets ‘quote tweet’-style feed post resharing

While both Instagram and Snapchat have let people privately send other people's posts to friends as private messages, Snapchat lacks a way to embed other Stories or Discover content in your Story. Snapchat may have pioneered the Stories format, but Instagram has been rapidly iterating with features … Read More

Snapchat

Snapchat video shows 8-foot alligator dragged behind golf cart

Florida Fish and Wildlife is investigating a Snapchat video shown to them by WESH 2 News. Advertisement. In the video, a man drags a tied-up alligator behind his golf cart, in South Volusia County. The 8-foot gator is said to have been dragged because it was blocking traffic. Investigators say …

Snapchat

Rihanna’s Call-Out Causes Snapchat’s Stock to Spiral

Over this past weekend, Snapchat has lost nearly $800 million in their stocks because of an insensitive ad. The app hasn't had the best track record recently, but this takes the cake. Rihanna took to Instagram to share her disgust for Snapchat and their recent advertisement that belittled domestic violence … …

Snapchat

Snap disappears from Venice, a community that loved and hated it

Snapchat is a locally grown success story that came out of a small Venice beach house seven years ago. But Snap — the parent company of the popular messaging app — has grown so big it's gobbled up real estate all over the neighborhood. For some of the people who …

Snapchat

No Surprise: Google, Facebook Lose Ad Dollars To Amazon And Snapchat

It should not be a huge surprise to search marketers that Google and Facebook are losing ad and marketing budgets to Amazon and Snapchat. But this is the first time eMarketer predicts they will lose budgets to rivals. Some of the signs in the past six months involve advertising agencies …

Snapchat

Snapchat Bans Cryptocurrency ICO Ads

Snap Inc. has banned advertising of so-called initial coin offerings (ICOs) in the Snapchat app, a company spokesperson told Cheddar on Monday. The move makes Snapchat the latest social media platform to ban ads for cryptocurrency ICOs, an increasingly popular form of raising money by issuing … Read More

Snapchat

Rihanna Shames Snapchat for Offensive Ad

First Kylie Jenner, now Rihanna is the reason for Snapchat losing a huge amount of market capitalization. Responding to an ad for a mobile game which presented users with the option to “Slap Rihanna” or “Punch Chris Brown”, Rihanna rightfully shamed and called out the social media company. Read More

Snapchat

That awful Rihanna/Chris Brown ad cost Snapchat $800 million, and rightfully so

It's hard to believe that one of the most popular social media apps in existence would face this issue, but Snapchat just learned a major lesson. It's official: The Rihanna/Chris Brown Snapchat ad cost the company $800 million after Rihanna called them out for it on Instagram, but honestly, is …