Recently it added a guide for Snapchat to the series, providing a one-stop resource for marketers who are looking to target their Snapchat ads efficiently and effectively. Within Snapchat, you can segment your audience on the following criteria: The basics, such as demographics—including language, … Read More

The Good American designer took posted a filtered selfie to both Snapchat and Instagram, where fans actually mistook the pregnant star for Kylie, 20! Khloe used a makeup filter with animal ears as she put her puckered pout on display — A signature selfie move typically made by Kylie. Similarly …

The Kardashian/Jenner sisters may all have their own individual styles and personalities, but they are still related, and as such, tend to look alike on occasion. Such was the case with a recent selfie posted by Khloé Kardashian, with the mom-to-be using Instagram to share an image of herself wearing …

The popularity of various social media platforms these days is a heaven-sent trend for all advertisers; their brand can potentially reach millions of users at lightning fast speed with just a single post. On the negative side, these platforms will also ensure that any social media faux pas get circulated …

Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth. The leaders' share of new digital ad revenue is also declining and is expected to reach 48% this year, down from 73% in …

Snapchat's UK ad revenue is forecast to overtake Twitter's UK revenue in 2019, reports The Guardian. According to eMarketer, Snapchat's UK ad revenue is forecast to grow from GBP 21.9 million in 2016 to GBP 181.7 million in 2019. Twitter's UK revenue is expected to reach around GBP 171 million …

So, Kylie Jenner has stopped playing hide-and-seek with her nieces and nephews after officially revealing the birth of her baby girl, Stormi. What's more is, in just a few weeks, the reality-TV-star-turned-entrepreneur/model/social media personality has proven the power of her reign by causing a … Read More

Riyana criticized a publicly offensive ad in the Snapchat app. Following the announcement, shares fell by 4%, and a little later they regained some of their value. The ad was for the mobile game “Would You Rather?” and it gave users two options: “Slap Rihanna” or “Punch Chris Brown”. Chris …

But no one expects to open their phone and see what local teens have seen, Snapchats of nude pictures, and police reports are showing just that. Terri Crowe works at New Beginnings sexual assault support services and often sees cases like this. "It would be the perfect opportunity to talk …

Snap wants to fine-tune its native e-commerce offering in 2018, with its global director of product management Peter Sellis telling The Drum there's potential to marry its unique AR capabilities with the ability shop in-app. Snapchat flexed its commerce muscle earlier this month when it partnered with Nike … Read More