Study: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
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- Category : Snapchat
Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth. The leaders' share of new digital ad revenue is also declining and is expected to reach 48% this year, down from 73% in 2016, …