Inside YouTube’s fake views economy
Users have been gaming YouTube by purchasing fake YouTube views practically since the platform began. Some claim they're merely trying to jumpstart their own imminent viral success, others are less nuanced about their intentions, but the mere existence of fake views draws the authenticity of every … Read More
You Don’t Need to Be on YouTube to Make Money With Video Content
With the recent scandals involving YouTube stars (see Logan Paul and Pew Die Pie), one might have expected that YouTube would have done more to support creators who focus on producing brand-safe, family-friendly content. However, YouTube's latest policy changes actually make it harder for … Read More
Ikea defuses furniture buying tensions with ‘Matchers Keepers’ YouTube show
Ikea is seeking to smooth over shop floor arguments between aesthetically divergent partners with the launch of 'Matchers Keepers', an episodic YouTube game show in which couples and flatmates pair up to see just how closely their tastes align. The brainchild of 72andSunny Amsterdam, the … Read More
YouTube testing picture-in-picture on desktop site; rolls out to a small group of users
YouTube may soon extend the picture-in-picture (PiP) mode feature to its desktop site. PiP mode is a feature which allows a user to minimise the video into a floating smaller and continue browsing on other websites. The feature is currently available on mobile devices across both Android as well as …
Self-described ‘imperfect role model’ Jake Paul opens up about his YouTube super-stardom
Social media superstar Jake Paul said he feels his massive online following is an "honor and a responsibility," adding he hopes to be a role model for the over 14 million people who subscribe to his YouTube channel. "I look at myself as a role model, but like an imperfect …
Forget Ad Revenue, The Real Money’s In Brand Collaborations
Earlier this month, the Washington Post shockingly posited that only the top 3% of creators are making a living off YouTube, a figure they determined via ad revenue rates. While it's true the ad revenue almost all creators receive off YouTube is abysmal, the Washington Post forgot one very important … …
YouTube is testing picture-in-picture video on the desktop
In a bid to keep more eyeballs on its content, Google is testing a new feature for the YouTube desktop player that will allow you to minimize a video to a thumbnail that will keep playing while you browse. It's a feature that's already available in the YouTube apps for …
Bento the Keyboard Cat, internet sensation and YouTube star, dies
Henri, a black cat, who appears, sub-titled, in black-n-white, in French, like a cat Satre, earns a $1,000 a week just from his online store. Appearance fees can be far greater. Maru, a Japanese-owned Scottish Fold, is the most watched cat of all time, with 325m YouTube views of him …
Loot Drops Are Coming Back for ECS Season 5 on YouTube
FACEIT and YouTube introduced loot drops in esports live-streams starting with the ECS Season 4 Finals in December. The partnership between the two companies started in March 2017, with FACEIT agreeing to broadcast its Counter-Strike: Global Offensive matches exclusively on on the YouTube … Read More
Logan Paul Has 200000 Followers On Twitch And Hasn’t Even Streamed Yet
Controversial YouTube star Logan Paul, famous for stunts that run the gamut from annoying to hideous, is going to start streaming on Twitch. With interest no doubt piqued … As a point of reference, Logan Paul's YouTube channel currently has just shy of 17 million followers. Logan and brother Jake …