YouTube music boss details how extra ads will ‘frustrate’ users to paid music service
Just last week, a keynote at SXSW confirmed that YouTube's upcoming subscription service would combine the “best of Google Play Music.” New comments from YouTube's head of music today detail how it plans to attract those who already use the video site as a music streaming service, for example … Read …
YouTube is soon going to allow you to livestream from within your primary smartphone camera app
YouTube also announced that it is soon going to let users livestream from within most default smartphone applications. The company stated in the blog post that it is working with smartphone makers such as Asus, LG, Motorola, Nokia and Samsung to begin with and that the feature should start rolling …
6 More Ways You Can Use YouTube to Reach Your Intended Audience
Because YouTube allows you to speak directly to your audience, you can use your videos to encourage viewers to take a specific action after watching your video. A video's call to action is a request for people to take an immediate action—such as visit your website, “like” the video, subscribe …
YouTube Plans ‘Frustrate and Seduce’ Certain Users Into Paying for Its Music Subscription Service
In an effort to push certain music users toward its long-promised new subscription service — which was expected to premiere this month but has been further delayed — YouTube will increase the number of ads that those users see between music videos. Thus, anyone attempting to use YouTube as a … …
‘YouTube Director onsite’ helps local businesses create professional video ads in 170 cities for free
In terms of reducing cost, YouTube couldn't be doing any better. Hiring a professional video service could easily cost upwards of $1,000, if not significantly more, but “YouTube Director onsite” is offered free of charge. Obviously, there's a catch, but that catch is simply that the business commits to … Read …
YouTube Red Shifts Feature Strategy, Says It Will Release Susan Sarandon-Starring ‘Vulture Club …
YouTube Red is taking a tentative step toward becoming more like Amazon Studios with the announcement of an in-house production that it says will see a theatrical release. Directed by Iranian-American writer-director Maryam Keshavarz (“Circumstance”), “Vulture Club” stars Susan Sarandon as an ER … Read More
How YouTube Has Changed Our Concept of Celebrity
In Gamson's take, this new realm of celebrity hasn't democratized entertainment so much as it's confirmed the established hierarchy. He concludes: “The crowd of ordinaries—D-listers, wannabes, microcelebrities, YouTube and reality stars—often take their place as evidence that merited celebrity is rare, … Read More
YouTube Increasing Ads Between Music Videos So More Users Pay for Upcoming Streaming Service
YouTube will soon place more advertisements in between music videos for some users, in an attempt to "smoke out" anyone who treats YouTube like a free music video playlist service and convince them to pay for its upcoming subscription music service (via Bloomberg). YouTube's unnamed service is … Read More
YouTube Reveals Significant New Features For PCs And Smartphones
YouTube has just made it a whole lot easier to start a live stream, be it from your desktop or your mobile device. Writing yesterday on the YouTube Creator Blog, the Google-owned video streaming giant has announced a new, simplified, two-click method for desktop users which will immediately prepare … Read …
You can now stream to YouTube Live straight from your browser
Like Facebook, Google is trying to make livestreaming as simple as possible, and is now letting content creators stream directly to YouTube Live without any extra encoding software. To get started, visit https://youtube.com/webcam. You'll be prompted to verify your account with a phone number – a … Read More