YouTube

Advertisers didn’t leave YouTube, and they won’t leave Facebook

Consider the curious case of YouTube. In March 2017, Google admitted it accepted hate preachers, neo-Nazis and other extremists into its YouTube Partner Program. Not only did brands' ads appear next to extremist content, but YouTube's revenue-sharing scheme meant brands were funding hate … Read More

YouTube

YouTube and Pinterest Influencers Almost Never Disclose Marketing Relationships

If you search for the millennial makeup brand Glossier on YouTube, one of the first results likely to appear is from Olivia Jade, a fashion and beauty vlogger with over one million subscribers. Her 2017 video "First Impression & Review of Glossier Makeup" has garnered over 630,000 views. In the …

YouTube

Conservatives Can’t Force YouTube to Be a Free Speech Zone

U.S. District Judge Lucy Koh dismissed a lawsuit accusing YouTube of illegally restricting access to dozens of short videos on public affairs topics produced by Prager University, a nonprofit started by conservative radio talk show host Dennis Prager. A filter that YouTube says is used to protect young, … Read More

YouTube

Will YouTube’s Plans to “Frustrate” Users Frustrate Investors Instead?

YouTube believes that it can gain new subscribers by playing more ads for free listeners. Speaking to Bloomberg at South by Southwest, YouTube music chief Lyor Cohen declared that the service would "frustrate and seduce" users with more ads and exclusive features like videos and playlists. Cohen … Read More

YouTube

UPDATE 1-Google defeats lawsuit claiming YouTube censors conservatives

In a decision late Monday, U.S. District Judge Lucy Koh said a nonprofit run by conservative radio talk show host Dennis Prager failed to show that YouTube infringed its free speech rights by placing age restrictions on its content. The plaintiff, Prager University, said YouTube's “animus” toward its … Read More

YouTube

Millions of YouTube product reviews may flout advertising rules

Use YouTube a lot and you will invariably stumble across affiliate marketing at some point. The term is used to describe a review or mention of a product where a link to buy that product is pasted in the video's description. The practice is lucrative for many YouTube stars, who …

YouTube

‘Fortnite: Battle Royale’ Is Breaking Records On YouTube, Not Just Twitch

Fortnite breaking records on Twitch is well-documented, particularly as they relate to streamer Ninja, who has the highest subscriber count, follower counter and individual concurrent stream record on the service thanks to his Fortnite play. But Fortnite is also breaking records across the river on YouTube, … Read More

YouTube

Judge dismisses lawsuit alleging Google censorship of conservative YouTube videos

"PragerU's videos weren't excluded from Restricted Mode because of politics or ideology, as we demonstrated in our filings,” a YouTube spokesperson said in a statement. “PragerU's allegations were meritless, both factually and legally, and the court's ruling vindicates important legal principles that … Read More

YouTube

Fortnite Breaks a YouTube Record

continues its reign when it comes to breaking records, having smashed YouTube's record for the most uploaded videos of a video game in a single month, in the history of the platform. YouTube's Ryan Wyatt shared the news in a tweet that also mentioned that the turnout for a huge …

YouTube

Google Defeats Lawsuit Claiming YouTube Censors Conservatives

(Reuters) – Google has won the dismissal of a lawsuit in California accusing YouTube of censoring conservative content. … The plaintiff, Prager University, said YouTube's "animus" toward its "political identity and viewpoint" led it to curb access to videos on such topics as abortion, gun rights, Islam and … Read More