YouTube

YouTube gains Jicwebs certificate for brand safety

Ronan Harris, managing director at Google UK and Ireland, said: "Providing more transparency and visibility to our advertising partners remains important to us, so we are pleased YouTube has achieved certification for brand safety by Jicwebs. We remain committed to listening and working with the … Read More

YouTube

YouTube gets ad industry ‘brand safety’ seal of approval

For those of you who've been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with the latest infraction: at the weekend it was pop-up brothels …

YouTube

Advertisers flee from InfoWars on YouTube

Nike has also asked YouTube for an explanation as to why InfoWars was not picked up by the video platform's supposedly improved content flagging system. The company confirmed that it has already opted into YouTube's 'sensitive subject exclusion' filter. Paramount has also said it is investigating … Read More

YouTube

Nev on Pogba: ‘Everything he does is like a YouTube video’

Gary Neville has criticised Paul Pogba for performing as if “everything he does is like a YouTube or Instagram video” during the first half of Manchester United's come-from-behind win at Crystal Palace. The United midfielder gave the ball away with a long attempted pass before Andros Townsend gave … Read More

YouTube

YouTube to bring mobile ‘green screen effect’

Google's efforts towards a building a social media platform hadn't borne fruits with Google+, but it hasn't given up entirely and therefore is using YouTube as a means to keep hold of the market. They rolled out a chats feature to the YouTube app last year and now, there's Augmented …

YouTube

YouTube opens up to Jicwebs brand safety certification in bid to be ‘more transparent’

YouTube has opened up to the brand safety standards set by the Joint Industry Committee for Web Standards (Jicwebs) in a bid to be "more transparent" amid ongoing scrutiny from advertisers around ad misplacement. The move marks the first time Google has subscribed any of its platforms to the … Read …

YouTube

YouTube awarded brand safety certificate by ad industry

"Providing more transparency and visibility to our advertising partners remains important to us, so we are pleased YouTube has achieved certification for brand safety by Jicwebs. We remain committed to listening and working with the industry on cross-industry standards for digital advertising," Ronan … Read More

YouTube

Almost no-one is making a living on YouTube

Reaching the top 3.5 percent of YouTube's most-viewed channels – which means at least 1 million video views a month – is worth only about $12,000 to $16,000 a year in advertising revenue, according to Mathias Bartl, a professor at the Offenburg University in Germany, whose study is one of …

YouTube

Google reveals new video background removal tool for YouTube

Google has developed a new tool that promises to bring green screen technology to YouTube, unveiling a new feature that lets users replace backgrounds much like you can with still images. Adobe teased a similar video background removal tool a while back, and Google's new technology works in a … Read …

YouTube

Fact Check: Gulf of Mexico heat anomaly Youtube video

Well over 20,000 people have watched a youtube video that shows a map of the Gulf of Mexico. It points to an area to the South East of Corpus Christi located in the water where temperature reads 133 degrees. The video sounds like an official weather report, but it's not. …