YouTube

YouTube’s clickbait problem reaches new heights

YouTube is suffering from a clickbait epidemic — and has been for years. A recent video, however, caught the attention of almost every major creator and the community-at-large, reigniting conversation about the growing problem. The video was by content creator Carmie Sellitto, who goes by … Read More

YouTube

YouTube Is for Children

If I know anything about YouTube, it's that I don't know half as much about YouTube as most American kids do. The video platform is a vast repository of content meant for—and, often, created by—people who are not old enough to drive. From the innumerable toy-unboxing videos that apparently cater …

YouTube

Hulu Keeps Pace With YouTube TV By Sponsoring NBA Playoffs

Over the past six months, YouTube has marketed its YouTube TV product to sports fans by arranging for the skinny bundle to serve as the presenting sponsor of the World Series and the NBA Finals. Not to be outdone, one of YouTube TV's main rivals is securing its own sporting …

YouTube

Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Did your ad work? The ABC's of People-Based Testing Apr 13, 2018 by Digital Marketing Depot You're prepping for an important ad campaign, and … Read More

YouTube

Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

The top 10 ads on YouTube's March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google's spot promoting International Women's Day. The “Searching for Gender Equality” took 43 percent of all views generated by the top 10 ads and four times the number of …

YouTube

‘Strip Fortnite’ is YouTube’s worst response to the game

There are so many Fortnite videos crowding YouTube that creators are scrounging for new ways to get their videos noticed. Sex sells — or at least of it the promise does — so YouTube content creators are using sex to lure in Fortnite-obsessed viewers. Videos like “1 Kill = Remove …

YouTube

YouTube Accused of Targeting Children With Ads, Violating Federal Privacy Law

More than 20 consumer advocacy groups filed a complaint with the Federal Trade Commission this week, alleging that YouTube has been gathering the personal data of children using their platform and then using this data to target advertisements, in violation of the Children's Online Privacy Protection … Read More

YouTube

Ashy Bines sues for defamation over YouTube video, online interview

GOLD Coast fitness queen Ashy Bines is suing a Brisbane woman for $120,000, claiming she defamed her in a YouTube video and in an online media interview. The video, titled “The day I got rolled by a major Australian influencer (and what happened next)'' was uploaded on March 22 by …

YouTube

“Hangin’ with Los Henrys” YouTube Reality Show Star Thomas J. Henry Throws Star-Studded …

NEW YORK, April 13, 2018 /PRNewswire/ — YouTube Reality star Thomas J. Henry, along with 75 close friends and family, celebrated his 56th birthday in an exclusive mansion on Palm Island in Miami Beach over the weekend. The $4.5 million event took 2 months to plan and featured performances by … …

YouTube

Coachella 2018: Friday YouTube schedule includes The Weeknd, St. Vincent

It's time for the sold-out Coachella Valley Music and Arts Festival, but if you aren't in the desert, you can follow along from home without more than 100,000 of your closest friends via YouTube and satellite radio. There are three main channels as well as a VR enhanced channel. Watch …