7 reasons organic social media remains essential
While there are ways to continue to stay relevant on the platform, is organic or unpaid social media still worth the time and resources a business needs to invest? Here are … Social media gives brand managers the opportunity to show their target audience who they are, not just what …
Nova’s millennial venture won’t rely on social media
Nova Entertainment's first foray into youth publishing won't rely on social media and will focus on offering a “value exchange” to future advertisers, digital commercial director Kane Reiken explains. The new, mobile-only site launched this year without a desktop site and is targeted at millennial … Read More
Fulbright scholar to speak on impact of social media
As well as possessing the world's biggest internet user base (649 million), China also has the world's most active environment for social media. Of the online population of China, 91 percent have a social media account and the Chinese social media landscape has been formed as a result of a …
Twitter is the latest social media platform to ban cryptocurrency ads
Twitter announced Monday that it will ban ads for cryptocurrencies. "Under this new policy, the advertisement of Initial Coin Offerings (ICOs) and token sales will be prohibited globally," Twitter said in its email statement, TechCrunch reported. Bitcoin, the most well-known cryptocurrency on the market, … Read More
Stormy Daniels’s 60 Minutes interview social media reactions
A president. An adult film star. An alleged payoff. It's little wonder why social media had such a strong reaction to the latest chapter in Stormy Daniels's alleged affair with Donald Trump. On March 25, former adult film actress Stormy Daniels gave an explosive interview on 60 Minutes with Anderson … …
Congress wants to include Google and Twitter in social media privacy inquiry
The Senate Judiciary Committee's chairman, Republican Senator Chuck Grassley, Iowa, today scheduled an April 10 hearing on the "future of data privacy and social media" – and the panel said it would explore potential new "rules of the road" for those companies. It's the third such request that … Read More
3 Tiers of a Social Media Crisis—and How to Manage Each One of Them
Savvy communicators know that having a crisis plan in place before a situation emerges is crucial for any brand's survival. But not every negative comment requires a full-scale mobilization of the proverbial troops. Some social media crises can be mitigated before they gain widespread attention. Read More
Beware of AI in Social Media Advertising
This revelation came on the heels of the announcement made last month by the Justice Department special counsel Robert Mueller of the indictment of 13 Russians who worked for the Internet Research Agency, a “troll farm” tied to the Kremlin, charging that they wielded fake social media accounts to … Read …
Modi vs Gandhi: Rival India leaders in social media row over accusations of data breach
(File pix) Rahul Gandhi speaks at an event In Singapore March 8, 2018. Prime Minister Narendra Modi's Bharatiya Janata Party (BJP) and the Congress party of Rahul Gandhi have seized upon the data breach storm surrounding Facebook and other media to score political points against one another. Read More
Egyptian government launches new social media platform to rival Facebook
As Facebook continues to struggle to cope with an unfolding data privacy signal, a new platform similar to it has been launched in Egypt. The site, named “Egypt Face” came into force in less than two weeks after the country's communications minister announced that Egypt would launch its own social … …