Insurance industry embracing social media but struggles with pace of change
While insurance companies are strongly committed to using social media channels for branding and customer service, they are leaving potential untapped, according to a new study. Facebook, LinkedIn and Twitter remain the most important social media channels for insurers, particularly as they seek to … Read More
Cosmetics influencer demonstrates clout of Chinese social media
Candy Lian, a Chinese social–media influencer who popularizes cosmetics brands, has drawn more than 4 million viewers for her first live online performance from Tokyo's upscale shopping district of Ginza introducing various products from cosmetics to traditional Japanese tableware. Her latest event … Read More
How social media is transforming bartenders into ‘drink designers’
BARTENDERS are creating a stir — building an army of fans both at the bar and on social media who are thirsty for their every move. The job has moved on from simply pouring beers, with the drink devotees now attracting thousands with their theatrical and highly technical concoctions. Read …
How To Implement A Social Media Strategy That Engages Your Team
We've all seen how social media has transformed consumer markets. But it has also impacted the landscape of business and employee communications. While company time was once limited to 9-5, that isn't the case anymore. Today, your team members represent your company 24/7 by Tweeting, … Read More
Top Four Social Media Skills Every Marketer Must Have | Infiniti Research
LONDON–(BUSINESS WIRE)–Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest list blog on the top four social media skills every marketer must have. The job of a social media marketer is always dynamic, and it is now essential to … Read More
Premier’s adviser Martine Haley admits using fake social media account
WLS lawyer Susan Fahey said a woman approached her about a social media incident on Twitter relating to one of Premier Will Hodgman's advisers, Martine Haley. Ms Fahey said that the woman, who wished to remain anonymous, wrote on Twitter her views about the Liberal Government's stance on … Read More
Do Social Media Posts About Exercise Motivate? It’s Not Black or White, Study Says
UA communications professor Stephen Rains was an author behind the study. He noted the findings were similar to others looking at the impact of social media. "Some of what we found is that social media in particular doesn't just have a black or white, good or bad effect, but it's …
Social Media Watch: Chelsea Unseen, Ivanović belter, FA Youth Cup win
Thursday is finally over but you know what they say, the night is darkest before the dawn. In order to drag us out of our Thursday blues, Chelsea's YouTube channel have been kind enough to schedule their Chelsea Unseen for Fridays! They've also uploaded a Goal of the Month video …
Social media doesn’t hurt your face-to-face socializing
The adoption of new technologies, such as television, smartphones, and social media, often leads to fears of the decline of face-to-face interactions and the potential for decreased happiness. “The current assumption is that when people spend more time on apps like Facebook and Snapchat, the quality … Read More
5 Ways Your Brand Should Be Listening On Social Media
With a little effort and creativity, brands can go beyond just monitoring their name and mentions to using social media listening tools to enhance content marketing, customer support, product development and public relations. These are just five of the many ways you can use social media listening to … Read More