YouTube has Stories now, too: ‘Song Stories’ on Genius
YouTube is the latest to trot out the concept, but with a different tack than Snapchat, Facebook and the like. Song Stories, which launched Monday, pulls together YouTube music content like concert footage, music video clips and thematic playlists into a behind-the-music experience that plays song … Read More
Snapchat Gets Payback On Facebook, Mocks It With April Fools’ Day Filter
Facebook has been stealing and copying ideas from Snapchat for some time now, with the latter being unable to do anything but sit back and watch. Thanks to the current scandals that Mark Zuckerberg's social network is involved in, however, the youth-centric social media app finally got the chance to … …
Did Rihanna End Snap?
A few weeks ago pop star Rihanna and Snapchat (SNAP) made major headlines. Snapchat ran an advertisement for a game called "Would you rather." The game poses tough questions to its participants. The choices the Snapchat ad gave were "Slap Rihanna" or "Punch Chris Brown." Brown pleaded … Read More
What Is Snapchat? Apparently, It’s a Camera…
In its first-ever TV campaign, Snapchat tries to demystify itself, calling itself “a Camera” and looking to drive higher awareness among its weakest demographic: people over 25. Snapchat has an awareness problem. One that cannot be solved by only spending more money. The problem with Snapchat is … Read More
Snapchat Refocuses on Its Camera & AR Magic in New Marketing Push
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?" In short, its answer is that "Snapchat is a camera." In an extended commercial (below) accompanying the new webpage, it's evident that the camera does quite a bit …
Kylie Jenner Shares Stormi Webster’s First Easter on Snapchat
Stormi and her parents, Kylie and Travis Scott, [celebrated her first Easter](https://www.elitedaily.com/p/kylie-jenners-photos-of-stormi-websters-first-easter-are-so-so-sweet-8663798 with Kylie's family and BFF Jordyn Woods and the makeup mogul posted a few pics of the fun to her Snapchat, including … Read More
Snapchat Calls Itself A “New Kind Of Camera” In First TV Ad
Snapchat is no longer just an app – it's a camera. No, that thing on the back of your phone isn't a camera… Snapchat is. The social media/photo/video app was launched in October 2012 and despite very heavy competition from companies like Facebook, it has continued to adapt and survive. …
Snapchat is making a bid for your parents, missing the entire point of Snapchat
Snapchat aired its first-ever TV ad this past weekend during the NCAA's Final Four, and it appears to have set its sights on a new audience: your parents. The ad bills Snapchat as “a camera, where how you feel matters more than how you look,” while painting it as an …
Snapchat’s Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retrieve virtual eggs … Read More
Metro Detroit man accused of soliciting nude photos of teen on Snapchat
ST. CLAIR SHORES, Mich. – The Macomb County Sheriff's Office has arrested an 18-year-old man for allegedly asking a young teen for nude photos on the popular social media app Snapchat. According to deputies, the sheriff's office's MACE (Macomb Area Computer Enforcement) unit was requested to … Read More