Jenner’s tweet wipes out $1.7b of Snapchat
Shares of Snap, parent company of messaging app Snapchat, sank 6.1 per cent on Thursday, wiping out US$1.3 billion (S$1.7 billion) in market value after Jenner, 20, tweeted the day before that she does not use the app anymore. She posted: "Sooo does anyone else not open Snapchat anymore? Read …
Did Kylie Jenner cause Snapchat to lose more than $1 billion in a day? Probably not.
As a result, Jenner made headlines for her seeming ability to singlehandedly deal a huge financial blow to a tech industry giant, all with a casual tweet. But there are plenty of factors in play that could have contributed to Snapchat's stock collapse, and Jenner's tweet was most likely a …
What Tech Companies Such as Snapchat and Their Users Should Remember When Updates …
Or take Snapchat, which recently rolled out a redesign of its interface that separates brands from friends and fills a tab that used to house stories with branded content. Putting partner content front-and-center, in a section of the app users habitually visit, was meant to boost engagement with that paid … …
Snapchat Needs To Get It Together Or Risk Becoming A Ghost
On Thursday, cosmetics company Maybelline tweeted a seemingly innocuous poll that ended up encompassing a lot of this battle between Instagram and Snapchat. The since-deleted tweet cited a “dramatic” drop in views on its Snapchat, which is likely due to how the update sequesters brand content … Read More
Colorado police turned to Snapchat to solve a drug murder
Newly unsealed documents show that Snapchat played an unexpected role in the investigation of an apparent drug murder in Colorado in 2016. Devon Smeltz disappeared in August 2016, shortly after a late-night disturbance was captured on surveillance video near his home in Fort Collins. Eight days … Read More
Kylie Jenner tweet slays “first love” Snapchat to the tune of a cool $1.3bn
It has been a torrid few weeks for Snapchat, after its February 2018 update prompted a barrage of criticism from users and industry analysts alike. A petition launched urging Snapchat to roll back the refresh gained over a million supporters in a matter of days, though Snap boss Evan Spiegel …
Kylie Jenner didn’t actually destroy Snapchat with a single tweet — here’s what’s really happening
Rumors have been flying that makeup mogul and reality star Kylie Jenner destroyed Snapchat's stock value with a single tweet, but a closer look reveals that Jenner's snappy 88 characters probably had less of an influence on the brand than you think. After Jenner released a tweet on February 21st … …
Snap is giving some small startups — including those from Y Combinator — free ads on Snapchat
Snap, which earlier this month announced a new program intended to woo away advertisers from rival sites like Instagram with free ad credits, is offering similar ad packages to startups associated with numerous Silicon Valley startup accelerator programs, including Y Combinator. Other accelerator … Read More
Why Maybelline deleted a tweet about abandoning Snapchat for Instagram
Yeah, in a post-Snapchat redesign world, the makeup brand was asking its 665,000 followers on Twitter if it should still use the app. According to the tweet, Maybelline's channel's views had already dropped "dramatically." The tweet received thousands of retweets and quickly the evidence was clear: … Read More
Kylie Jenner Just Taught Snapchat a $1.3 Billion Lesson (and It Only Took 1 Tweet)
Kylie Jenner just taught Snapchat an important–and expensive–lesson about why businesses need to listen to their customers. The 20-year-old social media maven and entrepreneur tweeted on Wednesday that she doesn't use Snapchat anymore and the next day, shares of Snap dropped 6.1 percent, … Read More