Snapchat taps into Indian youth with local Geofilters, Stickers, and Bitmojis
Snapchat has added a new range of Stickers as well representing Indian colloquial terms like, 'katti', 'abbey chup', and 'vellapanti'. Colourful text-based Stickers with words and phrases like, 'nazar na lage', 'chill maar', 'dhin chak' and more can also be added to a Snap. Other Stickers include those of … Read …
Kylie Jenner and Snapchat show how celebrity can affect the stock market — for better or worse
Snap Inc.'s stock value tanked a day after Kylie Jenner tweeted her dissatisfaction with the Snapchat app, proving that a high-profile celebrity can cause knee-jerk drop or rise in stock market. With rising popularity of social media, celebrities' activities are increasingly playing a significant role in the stock … Read More
Snapchat update receives backlash
Snapchat is a popular social outlet that allows people to create stories with pictures and videos to share with their friends for up to 24 hours. However, the app's most recent update includes new that people are not about. The new update includes a different layout, improved “Bitmojis”, more fonts …
Did Kylie Jenner really destroy $1.5 billion in Snapchat value?
Last week, mainstream media outlets such as CNN, Reuters, and The Verge reported that Snapchat's stock dropped, taking $1.5 billion or roughly 3% of the company's market capitalisation with it, due to a tweet by Kylie Jenner. Like most matters in the world, the real story is not so simple. …
With analytics, Snapchat to give ad-creators improved insights
Social-networking platform Snapchat is aiming to help brands target ads and get better data on their advertising campaigns. With more than 187 million daily active users globally watching over 10 billion videos per day on its platform, the firm has brought in analytics for content creators to help build their … …
Parents Report Snapchat Threat In Fairfield, Police Make Arrest
Fairfield Ludlowe High School parents reported a threatening conversation over Snapchat to the police Tuesday and that day officers took a Southern Connecticut State University student into custody. Police said they first learned of the threats Tuesday morning when some parents called 911 regarding … Read More
Opinion: Snapchat isn’t listening to users; no need to continue complaints
If you haven't heard about the latest tragedy to strike modern technology, the dreaded Snapchat update, you've probably been living under a rock. Recently, Snapchat received a major facelift. Many users have dubbed the update confusing and unusable. I won't get into the specifics of what the update … Read More
Snap jumps after data show the redesign isn’t scaring off new users
Snapchat has rolled out a redesigned app interface over the past few months, and it was unpopular among core users. Nonetheless, data firm App Annie told CNBC that Snap's download rates have remained strong. Snap shares rallied about 5 percent on Wednesday, a sign Wall Street may have … Read More
Snapchat challenging Facebook among US youth: survey
Facebook remains the most popular social network among Americans but is facing a growing challenge from Snapchat for young audiences, a survey showed Wednesday. The Pew Research Center survey showed Facebook remains the dominant platform with 68 percent of Americans using the world's … Read More
What To Expect When You Start Advertising On Snapchat
I'm uniquely positioned to comment on Snapchat's advertising platform. For years, I managed digital ads for Google's most strategic brands. Now I lead marketing for Keepsafe Software, where I've kicked the tires on Snapchat's offering. I also have a teenage daughter who provides me with added … Read More