This year, they've updated the content with new tips and ideas that highlight how the marketers at LinkedIn use their own platform for marketing their company. The graphic explains how to use various LinkedIn marketing features, including Sponsored Content, Sponsored InMail, and Dynamic Ads. Read More

Atlanta-based marketing autpmation firm Salesloft has raised $50 million and plans to add more than 200 employees. The Series C investment was led by Insight Venture Partners with participation from LinkedIn, and existing investor Emergence Capital. The new investment reportedly values Salesloft … Read More

Also summarize answers to the questions above in your LinkedIn profile, which prospective contacts will inevitably review. The first sentence of your profile should always provide a quick snapshot that reinforces who you are and where your expertise lies. Keep a relevant article, video, or other piece of … Read More

Many business owners understand the importance of social media sites such as LinkedIn, Facebook and Twitter for their business, but that doesn't mean they understand the best way to use them. Shweiki Media has partnered with social media expert John Paul Aguiar to present a new webinar … Read More

But creating an ad on social media isn't the same as throwing out a LinkedIn update or posting a picture on Facebook. There are unique copywriting strategies that are uniquely suited to advertising and particularly effective at getting one's message across. To help marketers master this practice, Shweiki … Read More

She decided to post on LinkedIn: “I have applied, emailed, cold emailed, networked, attended multiple events. So, now I will put to use this amazing platform for one of its true purposes — connecting people — talented people to people seeking talent, in hope I get connected to someone looking …

Although LinkedIn continues to be the leading business site, advisers report they use Facebook with the greatest frequency for business—an average of 22 times per month, versus only 16 for LinkedIn.” Interestingly, less than half (46%) of advisers claim to be social media “experts,” and 41% say they … Read More

Global Online Recruitment market provides an in-depth assessment of the future trends based on the historical data and current market basis. The analysis of the market criteria, geographical regions, market key players, Online Recruitment end-user applications, and products types is done in this … Read More

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LinkedIn announced the appointment of Jian Lu as President of LinkedIn China. In this role, Jian will oversee LinkedIn's business and R&D in China. The appointment will be effective immediately and he will report directly to Mohak Shroff, Senior Vice President & Global Head of Engineering, LinkedIn. Read More