How Brands Can Survive and Thrive in the Post-Organic Apocalypse
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- Category : Social Customer Service
But it's not enough to just copy another brand's successful storytelling strategy, said Jay Baer, a digital marketing pioneer and president of social media customer service consultancy Convince & Convert. "Same is lame," said Baer. "If your objective is to look at what others do and say 'I want to do it too,' …