Vero: Why the “new Instagram” is anything but

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Ello, Vero. Far from a reference to a plant with soothing properties (or a memorable Persil advert from the 00s featuring a parrot), these are the names of the “new Facebook” and “new Instagram”. For a brief period in 2014, over 30,000 people an hour signed up to the new social network Ello.

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