Social media ad spend forecast to surpass TV by 2020 despite Facebook’s data scandal
- By :
- Category : Social Media
A quarter of all UK digital ad spend (£3.3bn) will be funneled in to social media platforms in 2018 according to eMarketer forecasts, with the total invested in the medium set to overtake TV by 2020. The figures come as both consumers and advertisers are putting Facebook under greater scruntiny, amid …