Unilever’s Lynx invests more ad budget in content as ‘reach’ becomes a meaningless metric
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- Category : Snapchat
For the latter, it partnered with Vice and Snapchat to create dedicated social content that Strubel claimed delivered a 21% increase in engagement rates and the highest ever "swipe up rates" for Vice on Snapchat. And it's these kind of results that have led Strubel to reconfigure the brand's ad budgets to …