Four Audience Development Strategies To Survive Facebook’s Algorithm Change

Facebook

At my audience development consultancy, we're working on a dozen brands' Facebook presences at any given time. Over the past year, despite these brands' investment in strategic audience development, they each witnessed a clear downward trend in referrals to their site from Facebook.

Read More

Share this New

Facebook
Does Facebook Know What a ‘Hard Question’ Is?

In June of last year, Facebook announced its latest effort to hold itself accountable and be more transparent. Called “Hard Questions,” the series of blog posts are intended to illuminate users about where the social network stands on some of the thornier issues facing the social network. But how hard …

Facebook
Facebook must face class action lawsuit over face-tagging in photos, judge rules

A U.S. federal judge ruled on Monday that Facebook must face a class action lawsuit alleging that the social network unlawfully created facial templates for people without their permission. The ruling adds to the privacy woes that have been mounting against Facebook for weeks, since it was disclosed … Read More …

Facebook
Facebook tries to clarify how it collects data when you’re not on Facebook

Facebook is trying to demystify the ways in which it tracks people when they aren't directly using the website or app. The company on Monday published a blog post that outlined its data collection practices less than a week after Mark Zuckerberg testified about his company in front of Congress. …