Glam or sham: are YouTube’s beauty vloggers selling out?
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- Category : YouTube
The YouTube beauty “gurus” – whose makeup tutorials have amassed them almost 30 million loyal viewers – were flown by the cosmetics brand Benefit to Soneva Jani: a Maldives resort where a night's stay ranges from US$4,000 to US$15,000. On the final night Benefit announced the reason for the …