Kraft Heinz Takes to Twitter to Stir Mayochup Buzz in the US
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- Category : Twitter
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The packaged-food giant, unable for now to fulfill its goal of expansion via acquisitions, is polling consumers on Twitter on whether they'd buy a ketchup-mayonnaise fusion. Kraft Heinz says that 500,000 votes in favor of Mayochup by April 15 will trigger the product's entry to U.S. supermarket aisles.