Mountain Dew’s Twitch chatbot attracted 190K viewers
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- Category : Chatbots
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers, per a statement shared with Mobile Marketer. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig …