YouTube Rolls Out Reach-Focused Ad Format

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… efficient reach, this format can help you to raise awareness among a broad set of customers — and do so within our 95% viewable and 95% audible environment,” wrote Ali Miller and Khushbu Rathi, product managers for video ads, in a blog post. YouTube says that in a beta test of TrueView for reach, …

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YouTube’s Slavic Takes Warner Bros Publicity Post

Michelle Slavich has been brought on as executive VP, global publicity and strategy, at Warner Bros. Pictures. Slavich comes to Warner Bros. Pictures from Google, where she most recently served as head of entertainment communications for YouTube. In the last two years, her team launched over 50 … Read More Share …

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CENSORED! How Facebook, Twitter, Google and YouTube Are Suppressing Conservative Speech

Like it or not, social media is the communication form of the future — not just in the U.S., but worldwide. Just Facebook and Twitter combined reach 1.8 billion people. More than two-thirds of all Americans (68 percent) use Facebook. YouTube is pushing out TV as the most popular place …

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YouTube helps family trace Manipur man after 40 years

GUWAHATI: An ex-rifleman who went missing 40 years ago from Manipur, has been traced to the streets of Mumbai, courtesy YouTube. Khomdram Gambhir Singh, now 70, served in the Manipur Rifles. After disappearing from his hometown four decades ago, Singh now ekes out a living by singing … Read More Share …