YouTube Lets Advertisers Buy Ads Based on Reach

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YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach. TrueView ads are bumper ads which, despite being YouTube's shortest ad type, are also skippable. YouTube initially launched TrueView ads with an ad-buying model based on watch time. Advertisers only …

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YouTube’s Slavic Takes Warner Bros Publicity Post

Michelle Slavich has been brought on as executive VP, global publicity and strategy, at Warner Bros. Pictures. Slavich comes to Warner Bros. Pictures from Google, where she most recently served as head of entertainment communications for YouTube. In the last two years, her team launched over 50 … Read More Share …

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CENSORED! How Facebook, Twitter, Google and YouTube Are Suppressing Conservative Speech

Like it or not, social media is the communication form of the future — not just in the U.S., but worldwide. Just Facebook and Twitter combined reach 1.8 billion people. More than two-thirds of all Americans (68 percent) use Facebook. YouTube is pushing out TV as the most popular place …

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YouTube helps family trace Manipur man after 40 years

GUWAHATI: An ex-rifleman who went missing 40 years ago from Manipur, has been traced to the streets of Mumbai, courtesy YouTube. Khomdram Gambhir Singh, now 70, served in the Manipur Rifles. After disappearing from his hometown four decades ago, Singh now ekes out a living by singing … Read More Share …