‘They can’t afford to be precious’: Why lots of advertisers aren’t playing hardball with Facebook
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- Category : Facebook
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Big advertisers have been letting Facebook have it. But lots of advertisers aren't shouting about the Cambridge Analytica fallout. They simply can't afford to. Recently giant marketers like Procter & Gamble and Unilever have been rethinking how much they need to advertise via digital media at all.