Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera Company’ in First TV Campaign
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- Category : Instagram
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The last 10 seconds of the ad drives home the message that Snapchat is different from other social platforms and takes a jab at rival Instagram. “It's a camera for talking because a Snap says more than a text,” the copy reads. “So, yeah, Snapchat is a camera company—where how you feel matters more …