LinkedIn steps up advertising efforts with new native video ads

LinkedIn

The depth of the data that LinkedIn possesses about the world's working population also makes it possible to go a step further by narrowing down the audience to employees of a specific company. Moreover, brands can use the social network's existing Matched Audiences tool to target individuals from …

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LinkedIn survey finds 62 per cent of B2B marketers prefer video as an advertising format

It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that that they think video is the most …

LinkedIn
Who is tight end Jace Sternberger?

Texas A&M is Home of Offseason Tight End Hope… Does Cam Clear ring a bell? Things are even more serious this season. In the Aggies' Spring Game junior college transfer and former Kansas Jayhawk Jace Sternberger was hyper-productive for the Maroon team, hauling in eight catches for 147 yards … Read …

LinkedIn
Linking India

For Akshay Kothari, the country manager for LinkedIn in India and the company's vice president for International Products, 2017 was a year when the professional networking firm's 'Made in India, by India, for India' efforts truly paid off. The LinkedIn Lite Android app was launched in July 2017 and after …