‘We are going to get better’ Facebook professes at Adobe Summit

LinkedIn

His comments follow a 'softball' question from Adobe EVP and CMO Ann Lewnes on what Facebook, and other panellists; Twitter VP and global head of content and partnerships, Kay Madati and LinkedIn VP of brand and communications Melissa Selcher, saw as their company points of differentiation.

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LinkedIn survey finds 62 per cent of B2B marketers prefer video as an advertising format

It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that that they think video is the most …

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