YouTube Will ‘Frustrate And Seduce’ Users To Entice Subscriptions
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- Category : YouTube
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YouTube has a plan to entice subscribers to its upcoming paid music service: "frustrate and seduce” heavy users, according to YouTube's global head of music Lyor Cohen, quoted in a SXSW interview on Bloomberg. Specifically, the company hopes to, in Cohen's words, “smoke out” users using the free …