Snapchat bulks up location-based ad filters & launches in-store analytics tool
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- Category : Snapchat
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Snapchat referenced two beta users of the radius-targeting feature: Hopper, a travel planning website, and Nordstrom Rack. Hopper reported the radius-targeting ad filter cut its costs per impression (CPIs) in half and lifted its booking rate to four times what it was experiencing on other social platforms.