Snapchat bulks up location-based ad filters & launches in-store analytics tool

Snapchat

Snapchat referenced two beta users of the radius-targeting feature: Hopper, a travel planning website, and Nordstrom Rack. Hopper reported the radius-targeting ad filter cut its costs per impression (CPIs) in half and lifted its booking rate to four times what it was experiencing on other social platforms.

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Snapchat
Britney Spears Posts Adorable Aretha Franklin Cover Featuring a High-Pitched Snapchat Filter

Britney Spears is slaying the Snapchat filter game. The pop princess posted a video of herself on Twitter singing an acappella cover of Aretha Franklin's “Think,” masked by a pink-toned bunny filter. The best part of the look is the accompanying high-pitch Chipmunk voice, which gives the soulful Franklin … Read …

Snapchat
Facebook losing millions of young users

She says Instagram, which is owned by Facebook, and Snapchat are her favorites. “I personally don't use Facebook much. I don't have a lot of information on there.” Milford teenager Alexa Lancisi agreed, saying she only uses Facebook to get to know future college classmates. “Not that many people … Read …

Snapchat
Publishers and platforms are in a constant tug-of-war

Some publishers are seeing volatility in traffic to their Discover content on Snapchat following the app's recent redesign, according to New York Magazine. Some say that traffic has dropped by "more than half," though others say they haven't seen much damage. Snap's latest Q4 earnings report showed … Read More Share …