Sony Experiments With AR by Using Snapcodes on Jumanji Blu-Ray and DVD Packaging
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- Category : Snapchat
To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it's like to be inside of the hit movie, which debuts today on DVD, Blu-Ray and 4K UHD. Copies will feature Snapchat Snapcodes on the packaging to unlock two …